If you have an online business, the most important thing for you is to have high web traffic that composes of your targeted audience or market. In order for you to increase the traffic and have high quality traffic in your site, the first thing that you have to do is to promote your website. There are many websites on the internet so the competition is really strong especially if your business is very common on the internet. What you need to do is to have a strong and effective web site promotion so that your site will be visible to many potential customers. There are many methods that you can use in order to promote your website. Some are free and some require payments. But nonetheless, with an effective web site promotion, you will surely have the traffic that you need in order for you to have the profit that you want.One way to promote your website is through search engine optimization. This method may require some payments especially if you are going to get services from the SEO professionals and companies. If you have sufficient background about SEO, you can do the job by yourself. Search engine optimization lets your website rank higher than other websites. Just to let you know, search engines have page rankings so every time an internet user searches for something, the site with the highest ranking will appear on the first line of the queries. Being on top means that you will have more visitors in your website since internet users tend to visit the first site that they will see.Another way is through article writing. You can write high quality articles and let them be published on known websites and article directories since many people are visiting these sites very often. It is a must that you have high quality and relevant articles so that people will be interested in reading them. You can have a signature that will link them to your site.Aside from the article writing, you can also do blogging and blog commenting. You can build your own blog site and post relevant blogs regarding your business and link your site to your main website. This is one of the free methods that you can do since there are many free blog sites that you can use. You can also visit other blog sites that are relevant to your business and leave quality comments that will make the readers click the link to your website. In this way, you are building a strong link to other websites.You should also have reciprocal linking as part of your web site promotion so that many people will be interested in visiting your website. Search engines usually include strong link building as part of their page rankings so you may want to include this method in your promotion. Not only will this give you quality traffic from the linked sites but also higher page rankings in different search engines.